Why HubSpot and AI are a match made in heaven (And how to make AI work for you for free)

Introduction Artificial intelligence is continuing to grow and venture into new territory. According to stateof.ai the developments in Natural Language Processing surpass anything we've seen before. https://youtu.be/8psgEDhT1MM With prominent examples, such as for instance GPT-3, the possibilities for unlocking new business value seem nearly endless. This specific system can be used to produce software from … Continue reading Why HubSpot and AI are a match made in heaven (And how to make AI work for you for free)

Analyzing Customer Feedback With HubSpot

HubSpot is a great resource for teams of all sizes because of its flexibility in features and price. Hubspot provides sales, marketing, and support tools, with many of the features and functionality included in the free tier. Yet, Hubspot, traditionally, has not been viewed as a user feedback tool. And that's a shame. Why You … Continue reading Analyzing Customer Feedback With HubSpot

How To Choose the Right User Research Methodology

There are many different types of user research methodologies out there, and, sometimes, the same method can be referred to with different names, such as generative and exploratory research, or they can be similar with slightly different nuances like usability testing and task analysis. Usually, as a user researcher, you specialize in different techniques, such … Continue reading How To Choose the Right User Research Methodology

How to Successfully prioritize feedback

In my work with start-ups and product teams, those who have successfully developed initial traction are at risk of getting stuck in an increasing amount of inbound feedback from users/customers and their team. Often this results in lack of clarity on prioritization, trying to build several things at the same time and generally spreading efforts … Continue reading How to Successfully prioritize feedback

Stop researching your users and start talking with them

User Research quantifies what we think we want to know, User Insights discover the things we didn't know we needed to know. What we lack is a way to get them efficiently, effectively, and on an ongoing basis Why User Research isn’t User Friendly Every Christmas for the past 30 years I always get the … Continue reading Stop researching your users and start talking with them