How To Choose the Right User Research Methodology

There are many different types of user research methodologies out there, and, sometimes, the same method can be referred to with different names, such as generative and exploratory research, or they can be similar with slightly different nuances like usability testing and task analysis. Usually, as a user researcher, you specialize in different techniques, such … Continue reading How To Choose the Right User Research Methodology

How to Successfully prioritize feedback

In my work with start-ups and product teams, those who have successfully developed initial traction are at risk of getting stuck in an increasing amount of inbound feedback from users/customers and their team. Often this results in lack of clarity on prioritization, trying to build several things at the same time and generally spreading efforts … Continue reading How to Successfully prioritize feedback

Stop researching your users and start talking with them

User Research quantifies what we think we want to know, User Insights discover the things we didn't know we needed to know. What we lack is a way to get them efficiently, effectively, and on an ongoing basis Why User Research isn’t User Friendly Every Christmas for the past 30 years I always get the … Continue reading Stop researching your users and start talking with them