How to approach recruiting of testers as a startup

In all of my previous experience, recruitment is usually the hardest and most painful part of the entire process because recruiting takes a lot of time, effort and can be quite expensive. However, without recruiting, you do research. There is always the possibility of paying a relatively large fee to recruitment companies, so they can … Continue reading How to approach recruiting of testers as a startup

Defining the problem your product solves through brainstorming sessions

How ideas (usually) start These six words are often stuck on repeat in the entrepreneurial world: “about 70 percent of startups fail.” Of course, no one starts a company expecting to, or wanting to fail (that I know of, at least), but what are people thinking about when they start a company? What are the … Continue reading Defining the problem your product solves through brainstorming sessions

How to Successfully prioritize feedback

In my work with start-ups and product teams, those who have successfully developed initial traction are at risk of getting stuck in an increasing amount of inbound feedback from users/customers and their team. Often this results in lack of clarity on prioritization, trying to build several things at the same time and generally spreading efforts … Continue reading How to Successfully prioritize feedback