How to approach recruiting of testers as a startup

In all of my previous experience, recruitment is usually the hardest and most painful part of the entire process because recruiting takes a lot of time, effort and can be quite expensive. However, without recruiting, you do research. There is always the possibility of paying a relatively large fee to recruitment companies, so they can … Continue reading How to approach recruiting of testers as a startup

How To Choose the Right User Research Methodology

There are many different types of user research methodologies out there, and, sometimes, the same method can be referred to with different names, such as generative and exploratory research, or they can be similar with slightly different nuances like usability testing and task analysis. Usually, as a user researcher, you specialize in different techniques, such … Continue reading How To Choose the Right User Research Methodology

Defining the problem your product solves through brainstorming sessions

How ideas (usually) start These six words are often stuck on repeat in the entrepreneurial world: “about 70 percent of startups fail.” Of course, no one starts a company expecting to, or wanting to fail (that I know of, at least), but what are people thinking about when they start a company? What are the … Continue reading Defining the problem your product solves through brainstorming sessions

How to Successfully prioritize feedback

In my work with start-ups and product teams, those who have successfully developed initial traction are at risk of getting stuck in an increasing amount of inbound feedback from users/customers and their team. Often this results in lack of clarity on prioritization, trying to build several things at the same time and generally spreading efforts … Continue reading How to Successfully prioritize feedback