Analyzing Customer Feedback With HubSpot

HubSpot is a great resource for teams of all sizes because of its flexibility in features and price. Hubspot provides sales, marketing, and support tools, with many of the features and functionality included in the free tier. Yet, Hubspot, traditionally, has not been viewed as a user feedback tool. And that's a shame. Why You … Continue reading Analyzing Customer Feedback With HubSpot

How to approach recruiting of testers as a startup

In all of my previous experience, recruitment is usually the hardest and most painful part of the entire process because recruiting takes a lot of time, effort and can be quite expensive. However, without recruiting, you do research. There is always the possibility of paying a relatively large fee to recruitment companies, so they can … Continue reading How to approach recruiting of testers as a startup

Why HubSpot and AI are a match made in heaven (And how to make AI work for you for free)

Introduction Artificial intelligence is continuing to grow and venture into new territory. According to stateof.ai the developments in Natural Language Processing surpass anything we've seen before. https://youtu.be/8psgEDhT1MM With prominent examples, such as for instance GPT-3, the possibilities for unlocking new business value seem nearly endless. This specific system can be used to produce software from … Continue reading Why HubSpot and AI are a match made in heaven (And how to make AI work for you for free)

How To Choose the Right User Research Methodology

There are many different types of user research methodologies out there, and, sometimes, the same method can be referred to with different names, such as generative and exploratory research, or they can be similar with slightly different nuances like usability testing and task analysis. Usually, as a user researcher, you specialize in different techniques, such … Continue reading How To Choose the Right User Research Methodology