Stop researching your users and start talking with them

User Research quantifies what we think we want to know, User Insights discover the things we didn't know we needed to know. What we lack is a way to get them efficiently, effectively, and on an ongoing basis Why User Research isn’t User Friendly Every Christmas for the past 30 years I always get the … Continue reading Stop researching your users and start talking with them

The Power of a Narrative

Imagine this: As Richard Branson reveals in a film put together by HP Matter, his innovation came together after getting stuck in Puerto Rico while trying to get to the British Virgin Islands. “They didn’t have enough passengers to warrant the flight, so they cancelled the flight” he explains. His future wife, Joan, was waiting … Continue reading The Power of a Narrative