It is crucial to engage humans other than the one in your team in your endeavour. By speaking to people, you learn about their needs and wants, likes and dislikes. Opening up the conversation helps you understand the realistic context for which you need to design and develop products and services people love to use. … Continue reading 4 ways to find testers for your Innovation project
Author: Sasha M.D.F.
Imagine this: As Richard Branson reveals in a film put together by HP Matter, his innovation came together after getting stuck in Puerto Rico while trying to get to the British Virgin Islands. “They didn’t have enough passengers to warrant the flight, so they cancelled the flight” he explains. His future wife, Joan, was waiting … Continue reading The Power of a Narrative